Afternoon Tea

Teavana

So I’m a regular customer of Teavana (which is a chain tea shop located in many malls across the country).  I like its tea.  It’s basic loose leaf tea but very overpriced (perhaps due to the fact that the stores pay mall rents).  During my visit to the store today (and every other time), I noticed that the salespeople intentionally over scoop when selling loose teas (funny how they don’t do that when you order by the cup as their hot teas were so light that I stopped buying them).  The question is where the hell are Teavana’s competitors?  It would be nice to have other local options to purchase bulk loose leaf tea.

Don’t get me wrong, I’ve worked in sales my entire career so I “get” the whole sales and marketing thing.  Trying to close a deal is one thing but blatantly ignoring your customer (scooping 5 oz. when the customer requests 3 oz.) and being overly pushy (describing the “benefits” of a more expensive tea when the customer requested a less expensive kind) is another.  Teavana needs to invest in more sales training for its employees (who need to learn the concept of the soft sell and the using education/information as a marketing tool).  Because of my experience at Teavana (again, this has nothing to do with the teas themselves) and various reviews on the treatment of customers and employees, I am making it a mission to find good alternatives and will keep you all posted.

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